YouTube Partner Program

The YouTube Partner Program helps creators monetize their creativity, get dedicated support, and join a thriving global creator community.

See how I reimagined the Creator Experience for the Next Generation

IMPACTS

I led the UX design and launch of the YouTube Partner Program's (YPP) debut mobile experience and "YPP Next" modernization.

Scaled global creator engagement and monetization access, achieving ~4x more mobile traffic than desktop and ~6M daily views (vs. 1.5M on desktop) within 60 days of launch.

4X +

More traffic on Studio Mobile

40%

YPP applications start on mobile

6M +

Daily views on mobile vs. 1.5M on desktop

-5%

Significant decline in MWA usage

Our Story

Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.